LinkedIn Training

Imagine having the skills and confidence to embrace business networking opportunities online and offline. Imagine knowing how to build powerful business relationships with people you’ve never met before.

The truth is that relationship building and business development are things everyone can become good at. It’s simply a matter of attitude and technique.

I am Mark Perl, a business networking expert and licensed trainer in the world-renowned Kintish System of Business Networking Skills.

As well as helping people improve their face-to-face networking, I also train people in how to be effective at online networking, particularly using LinkedIn.

My customers will tell you my tools and techniques really do help them find and secure more business. As well as providing a methodology, I help people overcome their natural reluctance to put themselves out there and do business with new people.

I offer three training Master Classes  depending upon the experience level of delegates.

The titles reflect delegate’s current usage  level:

Introductory: This is for people who have decided to join LinkedIn but know nothing about it or for those who are already registered and have hardly started using it

Intermediate: This is for people who are registered, accept invitations from others, rarely use it and feel they now need to understand all the main features.

Advanced: This is for people who already do use the basic functions but who feel that to derive further and fuller benefit, they now need to grasp the full suite of its many features and applications (This is particularly relevant for Marketing, Business Development and Recruitment personnel)

Outcomes For LinkedIn:

Introductory: Delegates will understand:-

• why we network and what networking is
• the match between online and offline networking
• etiquette and manners on LinkedIn
• linking in with others
• its functions
• the available communication channels
• the skills and traits of good networkers -offline and online
• why LinkedIn?
• how to build a complete profile and why this is important
• how to be in control with “Settings”
• who they should link with and how?

Intermediate: Delegates will understand:-

• why we network and what networking is
• the match between online and offline networking
• etiquette and manners on LinkedIn
• linking in with others
• who should you link with (deep v’s wide networks)?
• connections -levels 1 & 2
• status Updates
• advanced profile building (applications etc)
• advanced search functions
• joining groups

Advanced: Delegates will understand:-

(M= These items are particularly relevant for business development and marketing people)

• the match between online and offline networking
• giving and receiving recommendations (M)
• advanced search (+M)
• groups (+M)
• companies (+M)
• status updates
• Google Boolean ShortKeys
• LinkedIn profile hyperlinks
• LinkedIn Signatures
• Outlook and Browsers
• Q & A through LinkedIn and the various uses and benefits (M)
• using polls (M)
• posting and finding events (M)
• using LinkedIn as a recruitment tool and for reference searches(M)
• Inbox searching
• premium accounts (M)